Archroma, MintModa partner enhance impact colour in fashion

Archroma, MintModa partner to enhance impact of colour in fashion

7:04 AM, 12th July 2017
Archroma colour atlas
Colour atlas, a colour library created to easily bring colour creativity and manageability to an entire new level for stylists, designers, brands, retailers with over 4300 readily available new shades.

REINACH, SWITZERLAND/ NEW YORK, US: Archroma and MintModa, a fashion forecaster announced a new strategic partnership leveraging the respective strengths of both companies in colour creativity.

Combining Archroma’s scientific colour expertise with MintModa’s clear, narrative-driven colour forecasts provides fashion and design-related industries with an actionable and trend-right color resource.

Launched last year, colour atlas by Archroma offers 4320 new shades, extending their custom colour business with a readily available, time-efficient colour management system. MintModa’s ColoRevolution offers highly-curated colour analysis and direction on its cloud-based subscription trend service. Because colour plays a starring role in the visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers.

“People today are constantly exposed to a barrage of vibrant media on multiple devices. The customer is now visually sophisticated, a voracious consumer of ever-changing images depicting highly-styled products, places and people. We were looking for a truly advanced colour service that would offer the widest possible range of colour so that we could capture those nuances in our trend forecasts, and Archroma is that,” said Sharon Graubard, founder and creative director, MintModa.

“The colour atlas by Archroma represents a true labour of love. The idea is to offer our customers options they never dreamed of. We resonate with MintModa’s progressive, focused approach. In fact, we met because they were searching for a specific shade of blue and couldn’t find it elsewhere. This level of colour curation dovetails with our passionate drive and relentless commitment towards excellence,” said Chris Hipps, global director, Archroma colour management.

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