Do not eat less, eat right!

Do not eat less, eat right!

7:39 AM, 14th February 2017
Editorial of Chemical Today magazine, February 2017

Editorial of Chemical Today magazine.


One of the changes taking place in the food & beverage (F&B) industry is that people have become more health conscious. They are not eating less but are simply eating right! More focus is being given to consuming natural ingredients in food. This has given rise to ‘clean-labels’ in the F&B industry, which is scouting for unexplored natural ingredients that can replace synthetic flavours.

Demand for natural flavours is not just seen in packaged food but also in confectionery, soft drinks and oral care products.

Other than fruits and vegetables, floral flavours are also joining the bandwagon. So, the next time you wish to drink a cocktail it might as well be blueberry hibiscus, orange blossom vanilla or raspberry lavender. Catch up on the latest trends and changes in the F&B industry as we explore what food additives have to offer in our ‘Sector View.’

Exploring more around food, the ‘Academic R&D’ section takes it a step further. Research is going on to develop new raw materials for meatballs and falafel from mealworms and crickets.

While insect products are already on sale in some European countries, the European Union (EU) legislation will change in the coming years, and the farming of insects and their processing for consumption will become a potential business activity in Europe, say the researchers.

Also for this month, we look at opportunities and challenges in Europe in our ‘International Focus.’ Read all about the different segments as heads of associations such as Verband der Chemischen Industrie eV (VCI), Euro Chlor and PlasticsEurope give their views related to the industry.

Getting into a niche and specific segment, we launch our ‘Coatings Special’ supplement this month. With two issues annually, watch out for the next ‘Coatings Special’ supplement in August. To know more, have a look at the digital version of the website and the app. To request the print copy, do write to us.

Whether you want to give us a break, bouquet or brickbats, write to


By Shivani Mody,

Editor In Chief.


© Chemical Today Magazine


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