Chemistry of Social Media Addiction

Chemistry of Social Media Addiction

Social Media

A conversation is a form of interactive, spontaneous communication between two or more people. Typically it occurs in spoken communication, as written exchanges are usually not referred to as conversations. The development of conversational skills and etiquette is an important part of socialization. Conversations may be ideal when, for example, each party desires a relatively equal exchange of information, or when the parties desire to build social ties.

Benefits of conversation include

  1. Being better understood
  2. Better understanding
  3. Better self-confidence
  4. Workplace value
  5. Better self-care
  6. Better relationships

In this 21st century, there is a tremendous advance in the various technologies which makes the conversation process much easier and simple. Simultaneously the emergence of internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. Thus, the impact of consumer-to-consumer communications has been greatly magnified in the marketplace.

Social media comprises of blogs, different discussion boards, and chat rooms, consumer-to-consumer conversations, e-mail, consumer product or service ratings, forums, Internet discussion boards and forums, audio websites, image websites, movie websites, picture websites, and social networking websites.

Why do post and share anything on social media?

Here are the some interesting answers

  • For self-imaging
  • Just to imitate others, inspire others
  • Strengthen relationships etc.

Up to some extent, this thing works well but anything beyond causes abnormalities. Following are some abnormalities formed when we too much addicted to social media

Do you ever feel like you are addicted to email or twitter or texting?

Do you find it impossible to ignore your email if you see that there are messages in your inbox?

Are you eagerly waiting for your likes, shares, comments on facebook?

If your answer is yes then the real culprit is the neurotransmitter present in your brain i.e., Dopamine

Dopamine: Dopamine is a neurotransmitter that helps control the brain's reward and pleasure centers. Dopamine also helps regulate movement and emotional responses, and it enables us not only to see rewards but to take action to move toward them. Dopamine deficiency results in Parkinson's Disease and people with low dopamine activity may be more prone to addiction. Dopamine starts you seeking, and then you get rewarded for the seeking which makes you seek more. It becomes harder and harder to stop looking at email, stop texting, or stop checking your cell phone to see if you have a message or a new text.

Other neurotransmitters which cause social media addiction are Oxytocin and Adrenaline.

Oxytocin: Interesting factor about oxytocin is that tweeting for 10 minutes can raise oxytocin levels in the blood as much as 13 percent. It plays a role in social bonding, sexual reproduction in both sexes, and during and after childbirth.

Adrenaline: Our bodies also secrete certain high levels of adrenaline hormone, as a result, we started feeling like shakiness, anxiety, and sweating.

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