Colour Masterbatch for Plastics - WorldOfChemicals

Masterbatch - Plastic Colouring Agent



Masterbatch is a combination of additives and pigments, enclosed within a carrier resin, mostly in granular form. When the additive is mixed with carrier resin, it is known as an additive masterbatch. It is used for enhancing the performance of plastics. Whereas, when the pigment is mixed with carrier resin, it is known as colour masterbatch. It is used for colouring plastics.



There are two types of the masterbatch, which are based on the nature of the carrier resin used for their manufacture. The first type is known as polymer specific masterbatch, which is manufactured utilizing the same group of base polymers. The second type is known as a universal masterbatch, which uses a carrier system to carry additives and pigments to provide the end use properties needed. Some widely used carriers are LDPE and polyethylene wax.



  1. Masterbatch saves costs, reduces cleaning costs, reduces stock holding of compounded materials as well as provides optimum dispersion of additives and pigments.
  2. This concentrated chemical agent offers chemical manufacturers, a convenient method for enhancing performance and adding colour to polymers in their own plant.
  3. Plastics can be manufactured efficiently, as the quality, consistency and colour are assured by the masterbatch suppliers.
  4. It is dust free with no health and safety implications as compared with undispersed fine powder additives or pigments.


Global Market Demand

Industries such as packaging, consumer goods, textiles, automotive, building and construction are driving the global masterbatch market. The increasing use of plastics is a significant factor for its increasing demand.


Some of the driving forces for masterbatch demand are:

  1. There is an increasing demand for black masterbatch in the building and construction industry.
  2. The inclination of end-user industries and consumers towards sophisticated colour formulations.
  3. Consumer electronics industry using more plastics in their products.
  4. The emergence of new applications in the food packaging industry.
  5. Increasing demand to produce plastics.


Regional Market 

The global masterbatch market, based on the region can be divided into Africa, Asia-Pacific, Europe, Middle East, North America and South America. Europe is the largest shareholder of the masterbatch market accounting to 37% valued at USD 1.3 billion. The second largest market in Asia-Pacific, accounting to 26%. This is because of its rising economy and rapid expansion of industrial and commercial bases. North America is the third largest market accounting to 23%.


Indian Market

The masterbatch industry in India is a hugely fragmented industry with over 180 manufacturing plants. The Indian market has been dominated by white masterbatch, since 2014 and is expected to hold its position till 2020.



The largest market share is accounted for by the packaging industry to about 34%, valued approximately at USD 1.3 billion. The colour masterbatch market is expected to grow from USD 3.4 billion in 2015 to USD 5 billion in 2021. The colours available are standard colours, black, carbon black, white and many others. The largest market is accounted for by black masterbatch with a market share of 30% valued at USD 1.14 billion. The second largest market share holder is standard colour masterbatch.


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