Market demand, Size and Segments of Personal care products - WorldOfChemicals

Demand for Personal Care Products in Chemical Industry

Personal Care Products

Beauty products have turn out to be an inevitable part of our daily lives, and the fact that they are entirely not safe cannot be ignored. Though we frequently hear about their side effects or harms to our skin, we still tend to use them. The luxurious creams and lotions often contains harmful chemicals posturing a serious threat to our health and overall well-being, most of them are carcinogenic.

Does this mean to stop using the cosmetics or letting the chemical to take a role to harm your skin? Obviously No! Choosing the most favourable and happening personal care products with the minimal chemical exposure would be a great option.


From Companies Point of View

Chemical companies now-a-days are working vigorously to satisfy the growing needs and demand for ingredients that brings up personal care products for the skin, hair, oral care, and other applications. As the industry is large and rapidly expanding and intensifying into diverse markets of personal care, there are many challenges for a chemical companies. The consumers want and demands are more, they want quality and they want it now. With the demand expanding the opportunities are transparent and evident, that are driven by the growing middle class, an aging population, and new markets such as men’s grooming, halal beauty and bio-based skin care.


To stay ahead of others the companies bring up relevancy in today’s dynamic business environment. Personal care products organizations across the globe have started carry out new approaches to increase their profitability and competitiveness. Besides, a personal care products firm is targeting customers by offering unique and innovative products and offers distinguished services to expand their portfolios. Accordingly, market segmentation studies have been a central force for organizations in the personal care products landscape to attain a wide range of information based on individual segments in the market. Furthermore, effectual market segmentation assists manufacturers to capture a better outlook of the personal care markets and consumers’ preferences.


Identifying market and Analysis

Despite everything, the quest and demand for skin care products is never-ending at all times. Billions of dollars are spent on skin care products every year for men and women, or let it be young and old. The multi-million-dollar industry, every year try hard to maximize the profit. The other way around is consumers spend huge for cleansing, toning, moisturizing, hydrating, exfoliating, conditioning, anointing, smoothening, massaging, coloring, soothing, deodorizing,perfuming, and styling.

The most prevalent methods that personal care companies apply is market segmentation. As each consumers has unique preferences and expectations for a certain product, the ultimate aim of market segmentation is to categorise the customers into groups that allows systematic targeting of customers with alike needs and wants of the products.


Stats time

Asia Pacific is the major market for personal care chemicals and ingredients. These markets are strongly followed by Europe and North America. China is ahead to witness a peak in the growth rate in the coming years. The rising consumer awareness concerning the ingredients and the growth of middle class with higher dispensable income in developing countries has fuelled up the demand of global personal care chemicals and ingredient market. Likewise the growing desire and inspiration to appear young and charming amongst the aging consumers is keeping the growth rate stable in North American and European markets. Over and above the increasing demand for natural and green ingredient in personal care products is likely to boost the market in future. uses cookies to ensure that we give you the best experience on our website. By using this site, you agree to our Privacy Policy and our Terms of Use. X