Adidas sold 1 million shoes made out ocean plastic in 2017

Adidas sold 1 mn shoes made out of ocean plastic in 2017

7:03 AM, 20th March 2018
Adidas sold 1 million shoes made out of ocean plastic in 2017
The German sportswear giant launched last year three new versions of its UltraBoost shoe made out of plastic found in the ocean in partnership with Parley for the Oceans.

NEW JERSEY, US: Adidas AG has sold 1 million shoes made out of ocean plastic last year, CEO Kasper Rorsted told CNBC.

The German sportswear giant launched last year three new versions of its UltraBoost shoe made out of plastic found in the ocean. It teamed up with environmental initiative Parley for the Oceans to create the shoe.

At the time, Adidas said it wanted to create a million pairs of the UltraBoost shoes.

"We last year sold 1 million shoes made out of ocean plastic," Rorsted told CNBC in a TV interview.

Each pair of shoes reuses 11 plastic bottles.

© CNBC

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