ADM acquire vanilla premium originator, Rodelle

ADM to acquire vanilla premium originator, Rodelle

5:01 AM, 24th July 2018
ADM to acquire vanilla premium originator, Rodelle
Vanilla beans. (File photo)

CHICAGO, US: Archer Daniels Midland Company (ADM) has reached an agreement to acquire Rodelle Inc, a premium originator, processor and supplier of vanilla products.

Rodelle, founded in 1936 and based in Fort Collins, Colorado, originates, processes and sells premium vanilla products, including organic and traditional extracts, beans, alcohol-free flavour and paste. The company also sells non-vanilla products, including flavourings, extracts, spice blends and organic spices. Rodelle provides ingredient solutions to major food and beverage makers, as well as directly to consumers, with a premium retail brand that can be found in the baking aisle of most grocery stores in North America. The company’s sales last year were approximately $40 million.

Rodelle’s supply chain is unique among major vanilla processors. In Madagascar, the company owns a stake in Federation Sahanala Vanille — a joint venture between Rodelle and a partnership of local associations that now includes more than 2,100 registered vanilla farmers — and is capable of producing industry-leading volumes of certified organic vanilla.

Rodelle also has a strategic partnership with Gourmet Gardens, providing sourcing of vanilla in Uganda. By removing the third parties that are typical in other vanilla processor supply chains, Rodelle is able to offer competitive pricing and a reliable supply.

Rodelle has about 70 full-time employees. The company operates a 65,000-square-foot extraction and processing facility in Fort Collins; the modern plant was built in 2008 and expanded in 2014 and includes labs for testing and R&D.

ADM anticipates completing the transaction in the third quarter.

“With the acquisition of Rodelle, we are continuing to grow our value chain by enhancing what is already one of the most comprehensive portfolios in the flavour industry. The addition of Rodelle will give us immediate capabilities in both the retail and commercial vanilla markets, and we see significant opportunities to expand the business. We’re looking forward to working with the great Rodelle team to help build on their impressive success,” said Scott Onsted, president of ADM’s North American WILD Flavors business.

“We are extremely excited to have reached this agreement and look forward to joining the ADM team and contributing Rodelle’s expertise in vanilla products to another well-established flavouring industry company. The Rodelle brand and our loyal customers will benefit greatly from ADM’s technical expertise and commercial capabilities. The core of our business will remain unchanged, and our customers can expect the high-quality vanilla and baking ingredients they have relied on for over 80 years,” said Joe Basta, co-founder, Rodelle.

“We see a natural synergy between Rodelle’s vertically integrated supply chain that brings consumers closer to vanilla farmers and ADM’s global reach and technical expertise in the flavour and food ingredient industry. In joining forces with ADM, Rodelle will be able to leverage even more value for our customers, employees, farmers and shareholders," added Dan Berlin, Rodelle co-founder.

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