AkzoNobel brings new digital tool yacht coatings customers

AkzoNobel brings new digital tool to yacht coatings customers

6:14 AM, 20th January 2018
AkzoNobel brings new digital tool to yacht coatings customers
The new MIXIT tool includes more than 18,000 colours and is larger than any existing offering on the yacht market.

AMSTERDAM, NETHERLANDS: AkzoNobel NV announced that customers using its yacht coatings can now take advantage of a new digital tool which offers a wide selection of colours from its industry-leading Awlgrip product range.

Building on the existing International and AkzoNobel colour pallets, the new MIXIT tool includes more than 18,000 colours and is larger than any existing offering on the yacht market. Its newly developed cloud interface also means that users have quick and easy access globally.

The system played a key role in developing the custom-made colours for all the competing teams in the current edition of the Volvo Ocean Race. As the official Boatyard supplier, AkzoNobel coated all the boats in the fleet, while a mixing tool is also travelling around the world to help the shore teams carry out repairs and maintenance at each of the stopovers.

In addition, a new Awlcraft SE product line for yacht owners has been introduced. The basecoat provides a variety of colour options – such as solid, metallic and pearl effects – as seen on team AkzoNobel’s own race boat. The new solution also decreases the time needed to respond to customer requirements

The MIXIT tool is the latest example of the company’s innovation strategy moving towards more digital solutions, allowing AkzoNobel to cater for the industry’s increased need for greater accuracy and efficiency in colour matching.

“This new colour offer and digital customer support package will enable us to supply the majority of colour requests much faster than before. By offering such a large database of colours, we will continue to outperform the competition and guarantee premium customer service, thereby standing out as the front-runner in the industry,” said Hans Slegtenhorst, global segment manager for AkzoNobel’s Pro and Superyacht business.

“By utilizing the available technology and colour platform we have available at AkzoNobel, we were able to draw synergies from different markets. This allowed us to develop colours quickly, based on the newest digital colour techniques and the new interface for the yacht business. Ultimately, it means we can offer clear benefits to customers, as the colours can now be mixed quicker than ever,” added Pim Koeckhoven, technology director for colour, AkzoNobel.

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