AkzoNobel launches its Human Cities initiative in Netherlands

AkzoNobel launches its Human Cities initiative in Netherlands

11:44 AM, 17th November 2016
Human Cities initiative is focused on enhancing, energising and renewing urban communities across the world and signifies everything AkzoNobel does for and with society.
Human Cities initiative is focused on enhancing, energising and renewing urban communities across the world and signifies everything AkzoNobel does for and with societ

ROTTERDAM, NETHERLANDS: AkzoNobel’s Human Cities initiative for the first time was officially unveiled in Rotterdam, Netherlands with the backing of the city’s chief resilience officer, Arnoud Molenaar.

Working intimately with city authorities, the company has distinguished a few activities that will add to the Rotterdam Resilience Strategy. These include repainting four primary schools, refurbishing areas of a popular local park and starting a pilot project for paint recycling.

Introduced in 2014, the Human Cities initiative is focused on enhancing, energising and renewing urban communities across the world and signifies everything AkzoNobel does for and with society. It is dedicated to helping the world’s urban areas bring a stronger sense of community drive, pride and joy.

This initiative was organised at the Valentijnschool in the Delfshaven district, Rotterdam. Part of the school has already been given a splash of colour, while the children are set to board on a project which will measure the liveability of their local neighbourhood.

Scheduled to start in the spring, the paint recycling pilot will be similar to an initiative which AkzoNobel has already launched in the UK. It includes collecting used paint and making it accessible again at a low cost to benefit good causes.  

The Rotterdam initiative is the latest in a series of flagship Human Cities projects that are continuing around the world. The company also made a major contribution to the recent Habitat III conference in Quito, Ecuador, when a large area of the city was refreshed.

“One of the greatest challenges of the current pace of urbanisation is how to keep our cities, human more liveable, and we are contributing to making the city a more comfortable and inspiring place to live and work,” said Annemieke Kievit, director human cities of AkzoNobel.

“To ensure that Rotterdam remains as strong as possible, the municipality continues to work closely with residents, community organisations and businesses. As well as bringing major benefits, this also allows us to anticipate challenges such as climate change and energy transition,” added the chief resilience officer.

“We have been enthusiastic about this initiative from the moment we heard about it. It is exciting to see how we can help each other to discover what colour can do for the school to create an inspiring place for the children,” explained Jos de Leeuw, director of the school.

© Worldofchemicals News

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