AkzoNobel, MasterPeace partner colour 100 walls

AkzoNobel, MasterPeace partner to colour 100 walls

6:29 AM, 24th March 2017
AkzoNobel, MasterPeace partner to colour 100 walls
AkzoNobel and MasterPeace team up to paint 100 walls in 40 cities.

ROTTERDAM, NETHERLANDS: AkzoNobel NV and global peace movement MasterPeace have collaborated to paint 100 walls. Thus, people living in more than 40 countries around the world are to benefit from this partnership.

Launched in Rotterdam, Netherlands, the Let’s Colour Walls of Connection initiative aims to inspire and energise cities around the world and make people’s lives more livable and inspiring.

The initiative will also enable the two partners to contribute to two of the United Nations Sustainable Development Goals focused on creating sustainable cities and communities and forming partnerships to achieve those goals.

MasterPeace is an award-winning global non-profit and non-governmental peace movement which operates in more than 45 countries and aims to mobilise people around the world to use their talents for peace building.

Officially launched in Rotterdam, the first of the 100 Let’s Colour Walls of Connection is being painted at the city’s Albeda College, which is celebrating 25 years of being a local hub for diversity. The college invited its students and local communities to paint a wall projecting their dreams of “a more inclusive and embracing future for all.”

With a little bit of paint and a lot of creativity, artists and communities are coming together to ‘color peace’. The community events will take place in cities all over the world, from Indonesia to Brazil, and will involve hundreds of artists, AkzoNobel employees, MasterPeace teams and thousands of local participants,” said Annemieke Kievit, director of public affairs and human cities at AkzoNobel.  

“We see walls being built around the world and aim to turn those walls into bridges that connect people by using the power of colour to transform them. We believe in the power of togetherness, and by transforming these walls into bridges, and connecting rather than dividing people, we also hope to change the walls we have built up in our minds,” added Aart Bos, MasterPeace Global CEO.

This is a great way for us to engage people around the world through our Let’s Colour and Human Cities initiatives. Let’s Colour believes in the power of paint brands like Dulux to improve people’s lives, while Human Cities aims to revitalise cities around the world and make them more livable and inspiring,” concluded, Ruud Joosten, AkzoNobel’s executive committee member responsible for decorative paints.  

© Worldofchemicals News 

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