AkzoNobel opens virtual reality customer centre in UK

AkzoNobel opens virtual reality customer centre in UK

9:10 AM, 21st June 2016
AkzoNobel opens virtual reality customer centre in UK
Virtual reality centre enables visitors to explore different store environments and experiment with product layout

SLOUGH, UK: AkzoNobel NV and its Dulux brand opened its new high tech (virtual reality) customer centre at Slough, UK. Retailers in the UK can now immerse themselves in the customer experience and view product innovations before they go to market at the center.

The 6,400 square foot facility houses industry first virtual reality technology, which enables visitors to explore different store environments and experiment with product layout. 

“We’re really excited about this new facility, which is designed to inspire customers by delivering a real step change in the customer experience,” said Matt Pullen, managing director of AkzoNobel UK & Ireland. “It will also help to cement our place as an industry leader in technology and design and enable us to work collaboratively to unlock future growth in our industry.”

Offering a completely immersive experience, the centre includes an innovation lab and living zone, which brings current and future decorative trends to life. Other features include a showcase store environment, as well as indoor and outdoor hospitality spaces. 

The centerpiece, however, is the virtual reality installation, which gives retailers the chance to create and trial potential store layouts so they can instantly weigh up the impact, convenience and fit of different in-store display options before products hit the shelves. 

© Worldofchemicals News


Read the latest news from AkzoNobel:

AkzoNobel aims to create affordable clean energy and ‘green’ jobs 

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