AkzoNobel help modernize Dutch theatre; provides paint, colour expertise

AkzoNobel to help modernize Dutch theatre; provides paint, colour expertise

12:40 PM, 13th June 2015
AkzoNobel to help modernize Dutch theatre; provides paint, colour expertise
Ruud Joosten, executive committee member, AkzoNobel, responsible for decorative paints. (File photo)

AMSTERDAM, NETHERLANDS: AkzoNobel NV said it is adding its own artistic flair to Dutch National Opera & Ballet after agreeing a two-year partnership to help modernize the institute’s theater in Amsterdam.

The company will provide its Sikkens paint products and colour expertise as part of a program to upgrade the interior of the building. AkzoNobel is already the institute’s preferred paint supplier and was responsible for the renovation of the scenery workshop in 2013.

“We want to give visitors an enchanting and enriching experience every evening they spend with us and AkzoNobel’s sponsorship is making an important contribution to our visitor experience,” said Els van der Plas, general manager, Dutch National Opera & Ballet.

“Dutch National Opera & Ballet is a symbol of Amsterdam’s cultural heritage and modern art and we are delighted to be involved in the theater’s modernization. The partnership also reflects key elements of our Human Cities initiative, such as using colour to bring urban environments to life and helping to connect people with their surroundings,” said Ruud Joosten, executive committee member, AkzoNobel, responsible for decorative paints.

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