AkzoNobel unveils 2017 colour ofyear: Denim Drift

AkzoNobel unveils 2017 colour of the year: Denim Drift

11:00 AM, 6th September 2016
Denim Drift
AkzoNobel has unveiled its 2017 colour of the year: a shade of blue called Denim Drift.

AMSTERDAM, NETHERLANDS: AkzoNobel NV has unveiled its 2017 colour of the year: a shade of blue called Denim Drift. The company announced it during the launch of the company's annual trends forecast (known as "ColourFutures"), Denim Drift is the foundation for an inspirational palette of paint colours centred on the expected global social and design trends for the upcoming year.

Working with a group of leading international architects, interior designers and trend watchers, the company has used extensive research to define the tones and styles that best represent how we will live our lives in 2017. The forecast is also regarded as a vital resource for all those working in the interior design world.

To complement the colour of the year, a special colour palette featuring a spectrum of blues and tones has also been developed. Denim Drift combined with the lighter shades of paint in the palette has a crisp and airy feel, whereas with the darker colours it's more dramatic and moody.

"We understand how essential colour is to everyday life," said Heleen van Gent, head of AkzoNobel's Global Aesthetics Center, which works with the company's decorative paint brands, including Dulux. "As well as being practical, paint and colour can have such a transforming and uplifting effect on people and the places they spend their time, whether at home, work or leisure."

"The colour of the year and its complementary colour palette tell the story of our Life in a New Light trend, with darker and lighter hues that change the mood of a room," added Van Gent. "With blue set to dominate interiors in 2017, Denim Drift is a unique shade that represents the times we live in."

"We believe in the transformative effect of colour and continue to push our knowledge and expertise in paint to provide the very best service to our consumers. Research has shown that consumers lack confidence when it comes to decorating, with 40 percent actively searching for inspiration. That's why we're focused on driving innovations that improve people's everyday lives by transforming their living spaces and helping them to choose the right colours and products. Recent examples include our award-winning Visualizer app, wet testers to sample paint colours, as well as paint formulations that prevent damage, resist dirt and keep homes cooler,” said David Menko, marketing director of AkzoNobel Decorative Paints.

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