Archroma unveils new range durable water repellent protection

Archroma unveils new range of durable water repellent protection

5:23 AM, 30th January 2018
Smartrepel Hydro by Archroma, a new generation of non-fluorine chemistry that meets criteria for non-PFC based finishes and clothing.
Smartrepel Hydro by Archroma, a new generation of non-fluorine chemistry that meets criteria for non-PFC based finishes and clothing.

REINACH, SWITZERLAND: Archroma has unveiled the latest addition to its range of highly biodegradable, non-PFC (perfluorinated compound) based durable water repellent protection, the Smartrepel Hydro series.

  • Smartrepel Hydro AM is the latest addition to Archroma’s distinctive non-PFC based durable water repellent protection range
  • New, advanced universal formulation for cotton and synthetic fabrics, ‘boosted’ durability of the effect and smoother processability in application
  • Smartrepel Hydro is a nature-friendlier protection agent based on distinctive micro-encapsulated, highly biodegradable, non-PFC based technology offering exceptional, durable water repellency to polyester, polyamide and cotton-based textiles.

With the increasing demand for more sustainable clothing and gear, Smartrepel Hydro water repellent agents extend the benefits of high-performing, nature-friendlier protection to the full spectrum of fibres used in today’s outdoor and sportswear segments.

With Smartrepel Hydro AM, Archroma offers to brands, retailers and textile manufacturers a new, ‘universal’ water repellent protection that is applicable on all fibres – cotton and synthetic, and their blends.

Smartrepel Hydro AM comes with a new advanced formulation.

  • The new grade offers the signature Smartrepel Hydro high-performance standard: a perfect symbiosis of water protection, breathability and durability – with the soft hand-feel that is sought after by consumers;
  • The durability of the effect can be ‘boosted’ up with the application of a special formula, allowing brands and retailers to offer high-performance gear to their brand fans;
  • For textile manufacturers, the new formulation shows improved runability and reduced roller buildup, allowing seamless application in both pad and exhaust application processes.

The range supports the increasing adoption of eco-advanced materials and production processes by brand owners and textile producers adhering to industry initiatives such as the OZDHC program or eco-label standards such as bluesign and Oeko-Tex.

“This advanced version of our Smartrepel technology combines, into one product only, two benefits that are sought after by outdoor brands and retailers: a nature-friendlier chemistry, together with long-lasting, efficient water repellency for all fibres. Smartrepel Hydro AM brings to the market a positive alternative to conventional fluorocarbon-based water repellency products,” said Georg Lang, global head of product marketing finishing, textile specialities, Archroma.

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