Ashland introduces colour essential technology

Ashland introduces colour essential technology

9:32 AM, 14th August 2012
Ashland introduces colour essential technology

WILMINGTON, US: Ashland Specialty Ingredients, a commercial unit of Ashland Inc is launching the new ‘Colour Essentials’ technology and formulation-development programme to better support development of premium cosmetic formulation concepts that break new ground in both form and function.

“From UV-protection and ease of use to wear resistance, a range of benefits are required to fulfill consumer expectations. The Colour Essentials programme enables product formulators to effortlessly deliver products that offer these functionalities, as well as improved sensory benefits and deep, rich colour. By developing products based on the Colour Essentials sample formulations, colour cosmetics manufacturers can leverage our expertise to tap into the growing market for premium products,” said Sarah Thiewes, Global Marketing Launch Leader, Skin Care and Sun Care, Ashland Specialty Ingredients.

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