Axalta inaugurates auto refinish training centre in Dubai

Axalta inaugurates auto refinish training centre in Dubai

5:17 AM, 19th April 2017
Axalta inaugurates auto refinish training centre in Dubai
(From left) Sobers Sethi, VP and president, emerging markets; Fadi Medlej, managing director of MENA, and Charlie Shaver, Chairman and CEO of Axalta Coating Systems inaugurate Axalta's dubai auto refinish training center.

DUBAI, UAE: Axalta Coating Systems (AXTA) has inaugurated the first of its kind automotive refinish training centre in Dubai, UAE. The centre will provide expert training in the use of Axalta products that are designed for the repainting of vehicles in body shops.

The Dubai automotive refinish training centre, Axalta’s 47th such centre in the world, will host world-class training programs for a body shop, repair and refinish technicians to hone their skills. And learn to use the latest coating technologies found in Spies Hecker, Standox and Cromax, Axalta’s premium refinishes coating brands, and other refinish brands which are available in eighteen countries in the Middle East & North Africa (MENA) region.

Axalta’s consistent investment in product development and technology solutions has resulted in innovative waterborne refinish coating systems that enable its customers to reduce waste while being more productive, profitable and sustainable. The centre will enable customers to maximise their use of these products which can reduce the time and energy needed to repaint vehicles.

During the launch of the automotive refinish training centre, Axalta agents, customers and regional partners, and members of the media participated in a series of hands-on activities including spray painting miniature cars, mixing colours and experiencing the differences between waterborne and solvent borne coatings.

In 2016, Axalta spent $180 million on technology and product research and development which enabled the company to remain a leading supplier of coatings to light vehicle original equipment manufacturers (OEMs) and the number one global coatings supplier in the refinish segment. The company is also the largest global coatings supplier to heavy duty truck and bus manufacturers and the number two global supplier of electrical insulation, powder and electrodeposition coatings.

“The opening of this world-class customer learning and development facility highlights our commitment to invest in the region and support our customers. This interactive training and education facility establishes a solid foundation that will provide continuous support and development to vehicle repair specialists that will both enhance the level of refinishing services and optimise the use of Axalta technologies in the region,” said Charlie Shaver, chairman and CEO of Axalta.

"Decisions related to automotive repair are following global trends in favour of environmentally responsible products, as well as enabling refinish technicians to improve productivity at their workplace while delivering superior results. The new facility will meet the needs of refinishing technicians who will be trained in the use of all our products, and especially our latest waterborne products, to provide vehicles with a durable and beautiful finish,” added Fadi Medlej, managing director,  Middle East and North Africa (MENA) for Axalta.

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