BASF acquires majority stake Belgian internet platform UBench

BASF acquires majority stake in Belgian internet platform UBench

5:28 AM, 1st October 2019
Representatives from BASF & UBench.
L-R: Dirk Tack, Site Manager BASF Waterloo; Marc Lens, Peter Verbraeken & Eric Proost -all UBench; Christina Ewringmann, Regional Key Account Mgmt & Platform BD, BASF; Oliver Birk, Director Global Key Account Mgmt, BASF & Katja Scharpwinkel, SVP BASF Automotive Refinish Coatings Solutions Europe.

LUDWIGSHAFEN, GERMANY: BASF has acquired a majority stake of the internet platform UBench with offices in Turnhout and Geel, Belgium. The transaction includes UBench International NV, CarRoll BVBA and DLight BVBA. Regulatory approvals are not required.

UBench and its more than 30 employees continuously advance the inhouse developed internet platform and manage the service portfolio for various customers in the automotive aftermarket, such as leasing companies, insurance companies, car manufacturers and companies with large fleets. 

UBench will continue its current activities as a standalone business under the umbrella of the newly established UBench BV. Peter Verbraeken, Founder and CEO of UBench, will hold a minority share supporting consistency and future strategic development of the business.

“The transaction reflects BASF’s strategic and longterm commitment to grow in the refinish business beyond premium paint and to enhance customer experience,” said Dirk Bremm, President of BASF’s Coatings division.

“UBench is a collaborative digital platform business that increases our portfolio by providing service solutions. By connecting all players in the automotive aftermarket industry, we strengthen our position in the fast growing automotive service segment,” said Katja Scharpwinkel, Senior Vice President BASF Automotive Refinish Coatings Solutions Europe.

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