BASF fights counterfeiting with new labeling technology in China

BASF fights counterfeiting with new labeling technology in China

8:25 AM, 21st April 2015
BASF fights counterfeiting with new labeling technology in China

SHANGHAI, CHINA: In order to fight counterfeiting in the crop protection market, BASF is investing in a brand new anti-fake technology in China. The new technology, developed by BASF experts and a local labeling Chinese company, incorporates a special water mark into the product label that is invisible indoors but clearly visible in sunlight.

In addition, the BASF know-how Verbund has created a special BASF colour pigment to provide an additional unique characteristic that makes it even easier for farmers and retailers to identify genuine BASF products.

“Our new technology quickly proves the authenticity of BASF products and points out with clarity products that are counterfeited. We are committed to providing farmers with effective, innovative products that allow them to work in a safe environment and produce safe food, feed and fiber,” said Tracy Wu, director business management Greater China, BASF crop protection.

In other markets, like Brazil, BASF has also invested in a tailor-made device that helps its customers to check the authenticity of their purchase. The so-called anti-counterfeiting device (DAF) system consists of a seal containing a data matrix code and a modern bimetallic foil that can be applied to all product containers. Through directing a laser pointer to the bimetallic foil, BASF’s sales force and customers can identify the authenticity of the product: if authentic, the word BASF will be reflected. With illegal crop protection products making an estimated 9 per cent of the total market, such solutions are of extreme relevance to Brazilian growers and further support to the development of sustainable agriculture.

© Worldofchemicals News



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