BASF fights counterfeiting with new labeling technology in China

BASF fights counterfeiting with new labeling technology in China

8:25 AM, 21st April 2015
BASF fights counterfeiting with new labeling technology in China

SHANGHAI, CHINA: In order to fight counterfeiting in the crop protection market, BASF is investing in a brand new anti-fake technology in China. The new technology, developed by BASF experts and a local labeling Chinese company, incorporates a special water mark into the product label that is invisible indoors but clearly visible in sunlight.

In addition, the BASF know-how Verbund has created a special BASF colour pigment to provide an additional unique characteristic that makes it even easier for farmers and retailers to identify genuine BASF products.

“Our new technology quickly proves the authenticity of BASF products and points out with clarity products that are counterfeited. We are committed to providing farmers with effective, innovative products that allow them to work in a safe environment and produce safe food, feed and fiber,” said Tracy Wu, director business management Greater China, BASF crop protection.

In other markets, like Brazil, BASF has also invested in a tailor-made device that helps its customers to check the authenticity of their purchase. The so-called anti-counterfeiting device (DAF) system consists of a seal containing a data matrix code and a modern bimetallic foil that can be applied to all product containers. Through directing a laser pointer to the bimetallic foil, BASF’s sales force and customers can identify the authenticity of the product: if authentic, the word BASF will be reflected. With illegal crop protection products making an estimated 9 per cent of the total market, such solutions are of extreme relevance to Brazilian growers and further support to the development of sustainable agriculture.

© Worldofchemicals News

0 Comments

Login

Your Comments (Up to 2000 characters)
Please respect our community and the integrity of its participants. WOC reserves the right to moderate and approve your comment.

Related News


AkzoNobel helps students to build the first modular car

AMSTERDAM, THE NETHERLANDS: The Nova high performance electronic vehicle is built by 26 students at the Eindhoven University of Technology. Bio-fiber ...

Read more
CB&I awarded contract for Afipsky oil refinery project

TEXAS, US: Energy infrastructure firm, Chicago Bridge & Iron Company NV (CB&I) said it has been awarded a contract by NefteGazIndustriya LLC, ...

Read more
Technip subsidiary, Tipiel bags new gas pipeline contract in Peru

PARIS, FRANCE: Engineering company Tipiel SA, Technip’s subsidiary in Colombia, bagged the Consorcio Constructor Ductos del Sur front-end engine ...

Read more
New blood test shows promise in cancer fight

NEW YORK, US: In the usual cancer biopsy, a surgeon cuts out a piece of the patient’s tumor, but researchers in labs across the country are now ...

Read more
BASF, Grolman collaborate to market curing agents in Europe

LUDWIGSHAFEN, GERMANY: BASF and Neuss/Germany-based Gustav Grolman GmbH & Co KG will start an exclusive collaboration in the marketing of amine-ba ...

Read more
Flotek, Solazyme to jointly develop and market drilling fluid additive

TEXAS/CALIFORNIA, US: Flotek Industries Inc and Solazyme Inc have agreed to globally commercialize Flocapso, the advanced drilling fluid additive. Flo ...

Read more