BASF launches Maglis, online crop management platform farmers

BASF launches Maglis, online crop management platform for farmers

4:49 AM, 9th March 2016
BASF launches Maglis, online crop management platform for farmers

LIMBURGERHOF, GERMANY: BASF SE has launched Maglis, a new online agricultural IT-platform, helping farmers manage their crops. With the platform, farmers will be able to gather, interpret and monitor a range of crop-related data that will support them in making better decisions on how to grow and market their crops.

“Maglis is an agricultural IT-platform with a variety of tools. Based on individual field and farm-specific data, it provides farmers with insights and supports with decision-making to improve crop management, allowing them to manage their farms more efficiently,” said Reiner Emrich, senior VP, global strategic marketing, BASF crop protection.

In the initial wave, Maglis is presenting three tools:

Maglis Customer Navigator: This tool will help BASF’s sales force engage and exchange with farmers in the field. Once farmers provide their field data, the tool will allow BASF to analyze and generate tailored plans that address farmers’ individual crop priorities, such as yield optimization, risk reduction, and efficiency improvements.

Maglis Crop Plan: This offers a convenient and efficient way for farmers to monitor and manage field activities. As soon as the planned seeding date has been decided, Maglis Crop Plan oversees and connects information about local weather, soil conditions and weed, disease and pest warnings for farmers’ individual plans. With this information at hand, they can proactively manage their fields, as well as record and assign tasks to their farm team.

Maglis Sustainability Assessment: With the goal of helping farmers become more resource efficient, this tool demonstrates the impact of different agricultural practices on main sustainability factors, such as business profitability, soil health, biodiversity, among others. Growers can count on a comprehensive analysis of their operations from planning through harvest.

“Our confidence that Maglis will be practical, grounded and easy to use comes from how we developed it. We cooperated and discussed with farmers and agricultural experts from around the world to realize the idea of the platform. This approach ensures that what we deliver has a real value to the agricultural community,” said Emrich.

The new platform is data secure. Farmers will own their data and control how and to what extent it can be used. Initially, the Maglis Customer Navigator will be available in the US and the Maglis Crop Plan and the Maglis Sustainability Assessment are currently being tested in a pilot phase in Canada.

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