BASF launches new dragon gold colour pigment

BASF launches new dragon gold colour pigment

5:29 AM, 8th July 2016
BASF launches new dragon gold colour pigment
Headphones refined with Lumina Royal Dragon Gold.

LUDWIGSHAFEN GERMANY: BASF SE launches its new Lumina Royal Dragon Gold effect pigment, the newest member of Lumina Royal product family.

The new Lumina Royal Dragon Gold EH 0908 is a brilliant green shade gold mica effect pigment that offers the highest lightness and strongest sparkle in styling for yellows and greens. It extends the colour space potential of high chroma shades for packaging, consumer electronics, household appliances, sporting goods and other specialty applications.

Lumina Royal Dragon Gold joins five previously launched highly chromatic Lumina Royal pigments including aqua, blue, indigo, magenta and copper that are being widely adopted.

“Lumina Royal Dragon Gold provides attractive shades, especially in combination with yellow pigments or in black reduction. Our customers will be able to formulate new looks of greenish gold hues with exceptional sparkling and brilliance,” said Marc Dumont, head of marketing for pigments for plastics at BASF.

“Thanks to its unique coloristic properties, the pigment enables exploring new boundaries of the colors and effects space for a wide range of coloured plastics applications and allows greater formulation flexibility to customers. It additionally enables approaching brilliance of coatings finishes when applied in a high gloss polymer moulding,” added Dumont.

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