BASF opens application technology lab personal care in Nigeria

BASF opens application technology lab for personal care in Nigeria

11:28 AM, 8th February 2019
BASF opens application technology lab for personal care in Nigeria
Dirk Mampe, VP Business Mngmt Personal Care Solutions Europe, BASF; Lekan Ogunbowale, Director of Industry, Lagos State; Stefan Traumann, German Consul General; Donato Sudati, Sales Head, Personal Care Europe, BASF; Ijeoma Nwankwo, Director, Drug E & R, NAFDAC; Jean-Marc Ricca, MD, BASF W. Africa.

LAGOS, NIGERIA: BASF’s Care Creations has officially opened new application technology laboratory for personal care in Lagos, Nigeria. With the establishment of local competence in application and formulation technology, BASF commissioned its local technical service for African hair and skin care applications throughout sub-Saharan Africa. Simultaneously, the company strengthens its network of local expertise in marketing and sales in the region.

The new laboratory is also part of BASF’s global application technology network in 21 countries. Being at the pulse of the sub-Saharan African personal care market, the local BASF team will support customers in the creation of both hair and skin care applications for African consumers to answer specific needs and trends.

The unique African hair is typified by kinks and coils along the hair shaft, an elliptical cross-section, and fewer cuticle layers than other hair types. These characteristics make natural African hair more difficult to comb through and prone to breakage, necessitating a tailored care regimen to maintain healthy hair. Popular styles such as natural afro hair, chemically-relaxed hair, dreadlocked hair and the usage of styling tools, e.g. flat irons, also call for specialty products.

As with hair, African skin types have distinct characteristics such as a relatively high amount of protective melanin, skin lipids and sebum secretion, and a comparatively large pore area. An intensive and gentle cleansing combined with suitable skin care products can improve the skin texture by supporting the balance between moisture and sebum production.

“Customized solutions meeting the specific requirements of consumers in different markets are key for business growth. With our broadened presence and the investment in a new Application Laboratory in sub-Saharan Africa, we can provide on-site technical expertise and market insights to our customers and support the local development of tailor-made products for the specific needs of African hair and skin,” said Dirk Mampe, Vice President Business Management Personal Care Solutions Europe.

“The expansion of BASF’s operations in West Africa, including the opening of this new Personal Care Application Laboratory, clearly demonstrates BASF’s commitment to West Africa and the confidence we have in Nigeria and the whole region,” said Jean Marc Ricca, Managing Director for BASF West Africa.

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