BASF opens design activities regional platform in China

BASF opens design activities regional platform in China

10:04 AM, 2nd June 2016
BASF opens design activities regional platform in China
BASF opens regional platform for design activities in Shanghai, China

LUDWIGSHAFEN, GERMANY: BASF SE has opened its new regional platform for design activities called designfabrik at its innovation campus in Shanghai, China. This helps designers in Asia Pacific realize their concepts by bridging the gaps between creative ideas and the possibilities of various materials.

At the same facility, BASF is also hosting design-related activities for coatings solutions, care chemicals, construction chemicals, pigments and leather chemicals. The hub provides advanced solutions for multiple industries including automotive, cosmetics, building and consumer goods.

At designfabrik, customers' designers and design consultants collaborate with BASF in-house designers and engineers. BASF design experts focus on appearance, colour, surface and function, while BASF engineers provide assistance in the development of component design adapted to plastics.

“With our design expertise, we want to translate inventions into daily products that enhance people’s quality of life, by connecting industrial designers with BASF researchers, developers and business experts,” said Dr Harald Lauke, president of advanced materials & systems research, Asia Pacific, BASF.

“At designfabrik we will assist designers in the various phases of product develop­ment and to help them realize even the most daring ideas,” said Andy Postlethwaite, Senior VP, performance materials Asia Pacific, BASF.

“We collaborate closely with teams across R&D and business divisions with diverse material, processing and industry expertise under the same roof. This makes it easier to develop original solutions with a long term horizon, in addition to providing ongoing design consultancy for our customers,” said Eva von Traitteur, head of designfabrik Shanghai and BASF design center Asia Pacific.

© Worldofchemicals News


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