BASF opens online store Alibaba in China

BASF opens online store on Alibaba in China

6:24 PM, 30th June 2015
BASF opens online store on Alibaba in China
BASF’s first e-commerce store on Alibaba in China, offering a wide range of products, including polyamide, MDI, pigments & dispersion, nutrition and health ingredients etc.

SHANGHAI, CHINA: BASF said it is making its solutions more accessible to small and medium-sized enterprises (SMEs) with its first online store on Alibaba’s e-commerce platform.

SMEs that produce goods such as household electric appliances, coatings and ink, feed and packaged food and beverages as well as textile and furniture can now buy a wide range of BASF solutions directly from the online store, including polyamide, MDI, pigments and dispersion, nutrition and health ingredients. The site also supports small retailers of fuel additives and emissions treatment equipment. Customers can also use Alipay, a mature payment platform, to carry out safe and easy transactions.

“SMEs account for 99 percent of the total number of enterprises in China and contribute 60 percent to the gross domestic product. By launching our first store on Alibaba, customers from the SME segment can buy our products easily and efficiently. SMEs can also quickly obtain information and support online,” said Zheng Daqing, senior vice president, business and market development, Greater China, BASF.

For example, from Shandong, Sichuan, to Guangdong, China has over 10,000 feed processing factories, most of which are SMEs. The health of poultry and livestock is not only crucial to the survival of farmers, but also of great importance to end consumers in China. With BASF Alibaba online shop going live, more SME feed processing factories can learn about authentic feed additives from BASF and obtain relevant support.

BASF is the first multinational chemical company to showcase such a wide range of offerings via the Alibaba platform. Customers will enjoy a seamless experience from obtaining information of the company’s product lines, local contact methods, pricing, online trading, to offline logistics services, technological support and delivery.

© Worldofchemicals News

0 Comments

Login

Your Comments (Up to 2000 characters)
Please respect our community and the integrity of its participants. WOC reserves the right to moderate and approve your comment.

Related News


CB&I bags Mexichem-Occidental JV ethylene storage facility contract

THE WOODLANDS, TEXAS: Engineering firm Chicago Bridge & Iron Company (CB&I) said it has been awarded a contract valued at approximately $115 m ...

Read more
PPG completes $5 million-coatings plant expansion in Germany

WUPPERTAL, GERMANY: PPG Industries Inc said it has completed its $5 million-coatings manufacturing facility expansion in Wuppertal, Germany. The proje ...

Read more
Evonik now a pure specialty chemicals co; divests all stake in real estate firm

ESSEN, GERMANY: Evonik Industries AG said it has divested its remaining 10.3 percent stake in the residential real estate company Vivawest GmbH to RAG ...

Read more
BASF and Fraunhofer Institute to jointly develop electronic materials

LUDWIGSHAFEN/DRESDEN, GERMANY: BASF SE and Fraunhofer IPMS-CNT said that they will jointly develop innovative solutions for the semiconductor industry ...

Read more
Givaudan doubles savoury flavours production capacity in China

GENEVA, SWITZERLAND: Givaudan SA said it has officially opened its new savoury flavours manufacturing facility in Nantong, China, with an investment o ...

Read more
Frutarom to acquire US flavours firm F&J; its eighth acquisition this year

HERZLIYA, ISRAEL: Frutarom Industries Ltd said it continues to implement its rapid growth strategy and has acquired the 100 percent share capital of t ...

Read more