BASF, Proagrica develop digital tools farm management

BASF, Proagrica to develop digital tools for farm management

11:57 AM, 24th August 2017
BASF, Proagrica to develop digital tools for farm management
BASF is working on solutions, that combine digital technologies with our expertise in crop protection – from research to customer service.

LUDWIGSHAFEN, GERMANY/ SUTTON, UK: BASF SE and Proagrica have signed a development and operation agreement to bring one of the first farm management system interfaces to market. Growers will benefit as they will be able to connect BASF’s digital offer Maglis with different digital farming applications, including their preferred farm management system.

Proagrica’s integration and connectivity solutions and expertise guarantee that the data shared between Maglis and growers is efficiently transferred and protected.

Proagrica is a global division of Reed Business Information, providing critical decision-support to the global agriculture industry by delivering high-value insight and data, trusted workflow tools, proven integration technology and effective channels-to-market. 

The first farm data management system to be integrated with Maglis through the new interface will be the Canadian “Compass Grower,” providing information that supports insights from Maglis crop plan and Maglis sustainability assessment.

Maglis crop plan offers a convenient and efficient way for farmers to monitor and manage their crops. Maglis sustainability assessment demonstrates the impact of different agricultural practices on sustainability factors, such as business profitability, soil health, and biodiversity. A pilot is underway in preparation for the commercial launch in Canada.

“Digital tools are transforming agriculture. BASF is playing an active role in the digital transformation of the industry and is constantly evaluating where and how to engage further. With collaborations like this, we want to provide our customers with agronomic insights and recommendations from digital solutions that enable better decision-making and more precise farming,” said Dr Rainer Preuss, vice president of global strategy & portfolio management at BASF’s crop protection division.

“Efficiently connecting and integrating diverse data sources in the agricultural supply chain is one of the biggest barriers to leveraging the benefits of precision agriculture. However, just connecting systems is not the sole issue. Cleansing and transforming the data and homogenizing it into a common data model is fundamental. This ensures that the data is both accurately represented and can be used to help farmers and their cropping and livestock advisors make better evidence-based decisions,” added Alistair Knott, Proagrica’s precision agriculture development director.

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