BASF strengthens competitiveness construction chemicals in Europe

BASF strengthens competitiveness of construction chemicals in Europe

12:29 PM, 8th October 2012
BASF strengthens competitiveness of construction chemicals in Europe

LUDWIGSHAFEN, GERMANY: BASF is strengthening the competitiveness of its construction chemicals division in Europe. Measures include adjusting the business to declining markets especially in Southern Europe and Great Britain as well as enhancing overall efficiency and customer focus. The planned measures will affect about 400 positions.

BASF aims to offer the employees other positions within the BASF Group wherever possible. Consultations with the responsible employee representatives will start immediately according to local law and regulations. “The construction industry in many European countries continues to be challenged. We have developed specific measures to adjust to the local market environments and to overall strengthen our ability to create value for our customers and for BASF,” said Dr Tilman Krauch, President, Construction Chemicals division, BASF.

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