BASF work directly with farmers in Nile Middle East region

BASF to work directly with farmers in Nile and Middle East region

12:31 PM, 23rd May 2011
BASF to work directly with farmers in Nile and Middle East region

  • Increased market presence will serve growing customer base
  • Goal is to triple sales by 2018

LUDWIGSHAFEN, GERMANY/DUBAI, UNITED ARAB EMIRATES: BASF has announced that the division crop protection plans to sell products directly to customers in the Middle East and Nile regions. This is in line with the company’s long-term strategic plan to increase its support for the professional agricultural markets around the Nile and the Middle East. The goal is to triple revenues in Africa and the Middle East by 2018. These markets are currently valued at approximately € 300 million. According to Gabor Mehn, Director of Business Development Crop Protection Africa and Middle East, BASF, the company’s intensified sales and marketing program during 2010 has already produced a 50 per cent increase in revenues.

This new model provides local customers with direct market access to BASF’s product portfolio. Such access will help farmers deliver high yields with high quality in the fruit, vegetables and cereal sectors. In addition, the company announced plans to establish a hub for agricultural products in Cairo, Egypt, and will also offer tailored services and training programmes to local farmers and technicians.

(C) WOC News




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