Bayer completes sale Coppertone brand Beiersdorf

Bayer completes sale of Coppertone brand to Beiersdorf

5:51 AM, 3rd September 2019
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LEVERKUSEN, GERMANY: Bayer AG has completed the sale of the Coppertone brand to Beiersdorf for a purchase price of $550 million. Having successfully carved out the business and achieving the customary closing conditions, including approval by antitrust authorities, Bayer is now able to focus on building its core over-the-counter business. 

Established in 1944, Coppertone was the first sun care brand launched in the US market. It is available in the United States, Canada and China, and generated sales of $213 million in 2018. 

Beiersdorf has now acquired the global product rights to Coppertone and takes over approximately 450 dedicated brand personnel in the United States, Canada, and China including Sales and Marketing, Research & Development and others, as well as a production facility in Cleveland, Tennessee, USA.

“We are convinced that Beiersdorf is an excellent new owner who will continue to invest in and grow the Coppertone brand. Since Bayer took ownership of Coppertone™ in late 2014, we have made progress in revitalizing the brand and developing an exciting pipeline of innovative products thanks to the efforts and passion of our people. We look forward to seeing the team and the brand taken to the next level of success under Beiersdorf’s ownership,” said Heiko Schipper, member of Bayer’s Board of Management and President of Consumer Health.

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