Bayer launches digital farming product in Europe

Bayer launches digital farming product in Europe

5:57 AM, 26th April 2018
Bayer launches digital farming product in Europe

MONHEIM, GERMANY: Bayer has launched its xarvio field manager in five countries – Germany, France, Austria, Poland, and Ukraine. The new digital solution is, for now, available in field crops such as wheat, barley, potato, sugar beet and oilseed rape. Further expansion to other crops and countries is expected in the coming months. 

Field manager will support European farmers in growing healthy crops by providing recommendations about the right dosage, timing and place of crop protection application. It will for example help farmers manage some of the most damaging diseases in cereals such as Septoria Tritici and rust, which cause high management costs and can lead to severe yield losses if not monitored and detected early enough.

In the past months, more than 500 farmers around the world tested Field Manager and the results are very convincing: Through a more targeted application with variable rate application maps and an optimized crop protection strategy, farmers were able to manage pests and diseases more efficiently, resulting in up to €15 per hectare higher return on investment. Also, one of the challenges with many precision farming technologies is complexity. Field manager delivers a simple interface and is designed to integrate with precision agriculture equipment already available in cabs.

“As Field manager is also available for smartphones, farmers have access to day-to-day information about the status of their fields at any time and get notifications on when the right moment is approaching to protect their crops – only where and at the right dosage needed.” The Field Manager smartphone app is part of the solution and available at no extra cost. “Field Manager – with all its features – will help farmers work more efficiently, and save money and time,” said Andree-Georg Girg, head of commercial operations digital farming at Bayer.

“Field manager is a valuable decision support system for farmers. It gives field-specific advice on timing and dosing of crop protection. Also, by providing predictions on spray weather conditions and in-field pest and disease development, it helps to reduce the uncertainty of decision-making,” added Girg.

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