Borouge Borealis open sales office in Casablanca; energy, infra biz

Borouge and Borealis open sales office in Casablanca; for energy, infra biz

11:18 AM, 27th May 2015
Borouge and Borealis open sales office in Casablanca; for energy, infra biz

ABU DHABI, UAE: Borouge and Borealis said they have opened a dual-branded sales office in Casablanca, Morocco, with an initial focus on the energy and infrastructure segment, where Borealis and Borouge have well-established track records, in the region. Also a new legal entity established for this venture is owned by Borealis and registered in Morocco, they said.

Apart from boosting co-operation between the two parties, Borouge said the new office aims to meet growing demand for polyolefins and better serve customers in the promising North African market. It will also boost ongoing development of existing Borealis specialty business and drive strategic expansion of infrastructure business.

“We can achieve greater economies of scale more quickly in selected segments and in key countries, and develop the supply chain in accordance with market requirements,” said Alfred Stern, executive vice president, polyolefins, Borealis.

“There are many significant benefits to changing over to a direct sales channel system,” said Hazeem Sultan Al Suwaidi, senior vice president (Middle East Africa), Borouge.

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