BP to sell its Veedol and Duckhams lubricant brands

BP oil barrels.

LONDON, UK: BP is looking for buyers for its world famous Duckhams and Veedol lubricant brands. Both have been in existence since the invention of the motor car around the turn of the century. The successful buyer will get global rights to a wide portfolio of registered trademarks for the respective master brand as well as the associated product sub-brands and iconic logos.

It will not include any sales or customer lists, nor any product formulation or rights, nor any commitment for supply or other operational support. “Both these brands are world famous and millions of motorists across the world have at one time or another used these brands for their cars, bikes or trucks. We have decided to focus our sales on building our core Castrol and BP lubricant brands and have recently transitioned customers from the Veedol and Duckhams brands,” said Des Johnson, Global Brand Director, BP/Castrol Lubricants. Any purchase deal is expected to be completed by the end of this year.

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