Clariant presents new trends personal care industry in India

Clariant presents new trends to personal care industry in India

11:41 AM, 30th November 2017
Clariant presents new trends to personal care industry in India
Highlights of nature-inspired Active Ingredients for skin and hair.

MUMBAI, INDIA: Clariant for the first time in India has introduced its nature-inspired new active ingredients to provide dedicated, customized support for the highly-specialized needs of the personal care industry at the symposium in Delhi.

Clariant also highlighted the four new trends with its BeautyForward second edition, that is expected to impact global personal care with inspirational formulations and textures.

The active ingredients team presented Eosidin the first solution for indoor pollution control. Indoor pollution is the accumulation of heavy metals and other materials inside your home. Eosidin specifically targeting atopic-prone skin conditions triggered by indoor pollution.

The team also presented lightening active ingredients - Alpha Melight, HodVital, MadeWhite, that decrease the melanin content responsible for skin colour and pigmented spots. Clariant offers an array of products, that can be categorized in environment protection, moisturizing, hair care, slimming, skin repair, anti-aging, lightening, oily skin, soothing and uniformization.

BeautyForward is offering market insights to stimulate new ideas for formulations, creative applications, product design and branding. Clariant's official trend guide for personal care inspiration is based on extensive on-the-ground research into lifestyle, technology, innovation and emerging cosmetic beauty products. It translates the global societal and cultural changes into personal care trends, consumer profiles, and links these with Clariant ingredients and formulations. In Clariant's inspirational trend guide 2017, second edition, the customers can discover four new trends — Custom, Origin, Revive, And Balance.

Custom - exploration and self-discovery are helping people rediscover their individuality in increasingly globalized context with cultural homogeneity.

Origin - in a global melting pot of cultures, people try hard to look for and hold on to their own original identities while celebrating diversity among themselves.

Revive - technological advances and social media are driving more communication out of like-minded individuals than ever before and Balance - to restore the balance in modern living is to find a way out of the routine to indulge oneself in exclusivity and life enrichment.

"At the symposium, we revealed a series of global consumer trends set to have an impact on the Indian personal care market through BeautyForward. Customers were inspired with examples of how leading and emerging beauty brands are already responding, as well as got ideas and recommendations on how to address these trends with Clariant's latest innovations and inspiring formulations," said Josue Silen, marketing manager, consumer care, RBL AP.

" We received positive comments with reference to the quality of detailed data which included trial reports that were presented for the natural actives range. The highlight of the event was the live formulation demo with touch and feel, to gauge the sensory of the developed product using Clariant additives," said Gautam Kanthadai, head – sales & application.

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