Clariant unveils future textures personal care

Clariant unveils future textures for personal care

6:34 AM, 26th July 2016
Clariant unveils future textures for personal care
Metamorphosis highlights the synergistic effect between nature and technology through texture transformations within the same product.

MUTTENZ, SWITZERLAND: Clariant International AG is making it easy for personal care brand owners to offer revolutionary mild beauty products that contain a real element of surprise for consumers by unveiling its new Metamorphosis by Plantasens transforming textures.  

Metamorphosis highlights the synergistic effect between nature and technology through texture transformations within the same product. For example, an oil that becomes a lotion during application. Plantasens' four current transforming textures for face, body and hair care deliver pleasantly unexpected, sense-indulging user experiences compared with conventional formulations together with the benefits of the all-natural ingredients from Clariant's Plantasens portfolio. The Metamorphosis collection comprises:

Body care

This is not a balm: once applied on skin, the balm disappears almost instantly and turns into a powder. This body care formulation combines the highly nourishing power of a balm with the velvety effect of a powder. Skin feels soft and supple with a very silky and oil-free after-feel.

This is not an oil: inspired by Egyptian baths, this gentle cleansing oil instantly turns into a white opaque lotion once in contact with water. Applied on damp skin, the transforming golden oil leaves the skin moisturized, soft and velvety. It provides an incredible feeling of refreshment and nourishment, at the same time leaving the skin soft and smooth.

Face care

This is not a lotion: fluid at room temperature, this smart lotion turns into a thick emulsion once it reaches skin temperature. During the rub-out, the transformation is immediately perceived by its low oiliness and sensation of a higher amount of product between thumb and index finger. Once absorbed into the skin, it offers a lighter and more indulging after feel. This daily care delivers a unique yet paradoxical experience, where lightness and indulgence combine.

Hair care

This is not a gel: used as a pre-shampoo or as an overnight hair care treatment, the clear oily gel reveals an extraordinary opalescent veil once rinsed off. Easy to rinse off, it leaves hair moisturized, conditioned, soft, shiny and strengthened without weighing it down.

“Clariant is delighted to introduce transforming formulation concepts that stand out for their element of surprise and use of natural ingredients. Since unveiling Metamorphosis by Plantasens at in-cosmetics Paris, we've had lots of positive feedback from industry players excited to experiment with the possibilities we're creating for their formulations," said Sergio Manzano, head of Plantasens at Clariant.

© Worldofchemicals News


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