Coca-Cola, PepsiCo will remove ingredient brominated vegetable oi from all their drinks

Coke, Pepsi to remove controversial flame retardant from all drinks

5:07 AM, 7th May 2014
Coca-Cola, PepsiCo business news
Coca-Cola and PepsiCo are working to remove a controversial ingredient from all their drinks.

MISSISSIPPI, US: Coca-Cola and PepsiCo are working to remove a controversial ingredient from all their drinks, including Mountain Dew, Fanta and Powerade. The ingredient called brominated vegetable oil, had been the target of petitions on Change.org by a Mississippi teenager who wanted it out of PepsiCo’s Gatorade and Coca-Cola’s Powerade. In her petitions, Sarah Kavanagh noted that the ingredient has been patented as a flame retardant and isn’t approved for use in Japan and the European Union.

The decision made by Coca-Cola and PepsiCo reflect the pressure companies are facing as people pay closer attention to ingredient labels and try to stick to diets they feel are natural. Several major food makers have recently changed their recipes to remove chemicals or dyes that people find objectionable. The decision also reflects how marketing a product as ‘natural’ has become priority and a competitive advantage.

PepsiCo didn’t provide a timeline for when it expects the removal to be complete. Coca-Cola had also said that it’s removing the ingredient from all its drinks to be consistent in the ingredients it uses around the world. The company said brominated vegetable oil should be phased out in the US by the end of the year. Coca-Cola said it would instead use sucrose acetate isobutyrate, which it noted has been used in drinks for more than 14 years, and glycerol ester of rosin, which it said is commonly found in chewing gum and drinks.

 

© Associated Press News

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