Covestro opens flagship store Alibaba platform

Covestro opens flagship store on Alibaba platform

10:22 AM, 23rd April 2018
Covestro opens flagship store on Alibaba platform
Launching the Covestro flagship store on Alibaba's B2B online platform: A team of Alibaba and Covestro presses the release button.

LEVERKUSEN, GERMANY: Covestro AG said that it has opened a flagship store on 1688.com, an online platform of Alibaba. Making the world’s chemicals easily accessible to business customers. The platform is the biggest online business-to-business marketplace in China.

The Chinese economy shows tremendous progress also in innovation and digitalization over the recent years to which Covestro is contributing. Under the link covestrochina.1688.com, the high-tech material polycarbonate as well as pre-products for polyurethane foams, coatings and adhesives will become available.

The main goal is to offer customers a reliable, official channel with a simple and efficient purchasing experience. With a maximum quantity order, the flagship store is more tailored to the needs of small and medium-sized customers. Therefore, transactions will be of relatively small volume. This will allow Covestro to listen, learn and continuously improve its offering.

“Digitalization rapidly changes customer needs and preferences and offers new business opportunities, especially in the fast-growing Chinese economy. For us, China plays a more and more important role not only in terms of market size but also with regard to innovation in relevant markets and technologies. With the launch of an online store on Alibaba we follow our strategy by innovating our business models in close cooperation with our customers,” said Dr Markus Steilemann, chief commercial officer and future CEO of Covestro.

“We want to make the customer experience more convenient and efficient. Particularly in a market like China, which is at the forefront of digitalization, we need to be where the customers are and will be. 1688.com is that place,” added Xiaobin Zhong, head of commercial operations for the coatings, adhesives and specialities business of Covestro in the Asia Pacific region.

© Worldofchemicals News 

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