DKSH, Shell expand partnership in Myanmar

DKSH, Shell expand partnership in Myanmar

10:31 AM, 19th April 2013
DKSH, Shell expand partnership in Myanmar

SINGAPORE: DKSH Business Unit Consumer Goods has recently expanded its partnership with Shell Lubricants (Shell) into Myanmar. DKSH will provide marketing, sales, distribution, merchandising, logistics and back office services to support Shell’s market entry into Myanmar’s B2C channels. For several years, DKSH has already been collaborating with Shell in the premium lubricant products market in Thailand.

The extended agreement between DKSH and Shell in Myanmar demonstrates DKSH’s ability to roll-out success stories from one country to another. This new partnership will further strengthen DKSH’s market position in Myanmar while contributing incrementally to the Group’s overall earnings and profitability over time.

“With the lifting of sanctions by the EU and the US, and will contribute to the growth of South East Asia. Shell and DKSH have been in a partnership since 2010, and we are very much looking forward to this important expansion of our collaboration in Myanmar where we foresee similar success,” said Somboon Prasitjutrakul, Head of Business Unit, Consumer Goods, DKSH.

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