Europe to emerge as a lucrative revenue pocket for cosmetic pigments market

10:17 AM, 29th January 2021
European cosmetic companies are heavily invested in developing innovative and novel formulations to accommodate evolving beauty standards.

Europe has long established itself as the largest market for cosmetics across the globe. A vast majority of the expansive European population considers cosmetics and personal care products to be an integral part of their daily lifestyle, in order to enhance health, wellbeing and self-esteem boosters. From fragrances to soaps, to makeup, to skincare, and more, cosmetics play a key role in all aspects of life for the European population.

This situation is a major reason for persistent R&D efforts occurring in the EU, initiated by prominent players in the region’s beauty market. In fact, studies suggest that annual R&D expenditures in the EU for cosmetics amount to over €1.27 billion.

European cosmetic companies are heavily invested in developing innovative and novel formulations to accommodate evolving beauty standards. In a year, large companies are capable of introducing over 80 new ingredients to their portfolios, as well as conducting reformulations of over half their existing offerings. The cosmetic market in the European Union is home to over 33 scientific innovation facilities, dedicated to the research and development of cosmetics formulations, employing over 26,000 scientists from myriad disciplines ranging from physics to toxicology. L’Oréal, for instance, in 2016 invested more than €850 million in Research and Innovation, employing more than 3,000 experts from varying scientific fields.

The stronghold of the cosmetics domain in Europe is such that the European Trade Association also made strong efforts to represent the interests of the cosmetics industry in the region, by striking up a partnership with BBC StoryWorks, and some other member associations and companies, in order to create a video series aimed at examining the contribution of the industry to health and wellbeing among the European populace.

Placing emphasis on sustainability, wellbeing and product safety, the video series, dubbed the ‘Essentials for Daily Life’ series, was designed to shed light on the often-overlooked contributions of the cosmetics and personal care industry on enhancing daily consumer lives, via a behind-the-scenes glance at the industry and its inner workings.

Cosmetics and personal products comprise of a plethora of ingredients and compounds. European cosmetics manufacturers make use of various solvents, emollients, chemical exfoliants, pigments, preservatives and a host of other such ingredients in their product portfolio.

Given the reputation of Europe as a major cosmetics contributor, the large scale and variety of the products and ingredients used in the industry have offered cosmetic pigments market players the region to invest in boundless avenues of scientific R&D for novel and innovative formulations.

Cosmetics have been in use across civilizations for centuries, in myriad applications spanning religious rituals, beauty enhancement and health management. Throughout history, the use of cosmetics has been geared towards fulfilling various practical concerns among the global population, including for protection from elements such as the sun, as social class indicators, and for upholding beauty conventions. From the Ancient Egyptian civilization in 10,000 BCE to modern advancements across Europe, US and other emerging beauty markets, the cosmetics sector has had a long and eventual evolutionary journey.

Cosmetics are complex products comprising myriad ingredients. Various chemical formulations are involved in the development of cosmetics and personal care products, which play key roles in the performance and safety of each individual product. One of the most integral chemical ingredients in cosmetic formulations is cosmetic pigments.

Cosmetic pigments are coloring agents used to impact hues in various cosmetic formulations, from makeup products such as nail polishes and lipsticks to personal care items like soap. The cosmetic pigments market is bifurcated broadly into two types, organic and inorganic. The main distinguishing factor between these types is their base; organic cosmetic colorants contain carbon atoms, whereas inorganic colorants possess a mineral base.

Organic color additives for cosmetics are further classified into organic pigments and organic lakes. These types of pigments including synthetic dyes as well as lake colors such as aluminum lakes. Organic dyes possess properties such as solubility in water or oil. Organic pigments comprise botanically derived colors and lakes.

On the other hand, inorganic cosmetic pigment formulations comprise of pigments like titanium dioxide, zinc oxides, iron oxides, and ultramarines, among others. Inorganic pigments are also often given additional treatments in order to enhance color characteristics, such as UV protection, sheen, water-resistance, and others.

Cosmetic pigments and cosmetic lakes have come a long way over the years, backed by innovations and dedicated research efforts, aimed at addressing the rising demand for attractive shades in make-up and personal care products. Furthermore, the emergence of safety concerns regarding the composition of cosmetic pigment formulations has also given rise to many stringent regulatory standards and guidelines.

For instance, manufacturers of color additives for cosmetics in the United States have to adhere to FD&C color guidelines, while EEC Lake colors are created in compliance with EEC (European Economic Community) for cosmetic colorants in the European market.

Get detailed analysis on the Cosmetic Pigments Market:

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Arun Hegde
Corporate Sales, USA
Global Market Insights, Inc.
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