Frutarom acquires South African firm $5.2 million

Frutarom acquires South African firm for $5.2 million

10:46 AM, 2nd May 2013
Frutarom acquires South African firm for $5.2 million
Ori Yehudai, President and CEO, Frutarom.

HAIFA, ISRAEL: Frutarom Industries Ltd has signed an agreement for the acquisition of the South African JannDeRee (Pty) Limited company for the sum of $5.2 million. Frutarom will take immediate actions to integrate activities, including integration of R&D, marketing and sales infrastructures, purchase, production and supply. JannDeRee’s management, headed by its Managing Director, will become part of Frutarom’s management in Africa, and they will act jointly to accelerate Frutarom’s growth in the region.

“The acquisition of JannDeRee continues the implementation of Frutarom’s rapid and profitable growth strategy and the realization of its vision ‘To be the preferred partner for tasty and healthy success.’ The acquisition will substantially strengthen Frutarom’s positioning in these fast growing regions of Africa. The acquisition contributes to the expansion of our product portfolio for countries in Africa, to the strengthening of our management, research and development, manufacturing, marketing and sales capacities in the area of savory flavours,” said Ori Yehudai, President and CEO, Frutarom.

“We continue to seek out strategic acquisitions and to implement our rapid growth strategy combining profitable internal growth and acquisitions. Frutarom continues to accelerate its growth in both developed and emerging markets. We will continue to invest in the fast growing regions of Asia, Central and South America, Central and Eastern Europe and Africa, following a market share in emerging markets which has grown from 27 per cent in 2010 to 36 per cent in 2012,” added Yehudai.

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