Ori Yehudai, President and CEO, Frutarom.
HAIFA, ISRAEL: Frutarom Industries Ltd is expanding its operations and building a R&D and innovation centre and a manufacturing plant for taste and health natural products in Israel, with an overall investment of approximately $30 million. The plant will be located on a 16 acre site.
The new plant will expand Frutarom’s scope of R&D and production in Israel and throughout the world. The plant will allow Frutarom the use of advanced technologies, to expand its innovative products portfolio in the field of taste and health and will strengthen Frutarom’s business and competitive position to support the increasing global demand.
“The plant will increase our production capacity and will serve as a springboard for strengthening Frutarom’s position in taste and health solutions. It will support our rapid growth strategy, combining profitable organic growth with strategic acquisitions. We identified the shift towards natural products and health products well in advance and have been able to integrate these intelligently into Frutarom’s product portfolio,” informed Ori Yehudai, President and CEO, Frutarom.
“We aim to increase co-operative ventures between Frutarom and advanced agriculture in Israel, with the vision of being closer to natural sources and unique raw materials. There is great opportunity in our target markets and this important investment decision is the outcome of the continued customers demand for Frutarom’s solutions,” added Yehudai.
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