Helm expand Jushi’s thermoplastic glass fibre business in EU market

Helm to expand Jushi’s thermoplastic glass fibre business in EU market

7:48 AM, 29th November 2012
Helm to expand Jushi’s thermoplastic glass fibre business in EU market

HAMBURG, GERMANY/TONGXIANG, CHINA/AACHEN, GERMANY: Helm AG has appointed Michael Effing (AMAC) to advise, promote and further develop the introduction and distribution of Jushi Group’s thermoplastic glass fibre business to the European market.

The cooperation is focused on following territories: Germany, Switzerland, Austria and Benelux. As of 1st December 2012, Michael Effing, who just launched his own company, AMAC, in October, will thus act as advisor and share his expertise in the complete thermoplastic product portfolio (chopped strands and LFT roving).

As announced earlier, in the context of the extension of Jushi’s presence in Europe, the Chinese glass fibre producer is to open a new production plant in Northern Egypt within 2013. The plant with a total planned capacity of 200,000 tonne (start in phase 1 with 80,000 tonne in 2013) aims to serve as a strategic facility to intensify Jushi’s export business to Europe, as well as Middle East and India.

In this plant, Jushi will produce full range of chopped strands and LFT roving thermoplastics, exclusively developed for and dedicated to the European market. This plant is Jushi’s first investment outside of China, as well as the first step for globalization of the market leader.

“Jushi is coming closer to the European customers. Direct contact in technical service and application development will also be organized for European customers. We intend to offer our customers a new capacity in proximity to the European market,” explained Zhang, CEO & President, Jushi.

With immediate effect, Helm will be Jushi’s distributor for large global and regional accounts in thermoplastic chopped strands and LFT rovings in Benelux. “In order to give first priority to development of Jushi’s business in Europe, we are happy to appoint Michael Effing as our exclusive advisor and associate for our key customers. Thus, we want to assure the establishment and care of sustainable and profitable relationships,” said Ekkehard Kloevekorn, Senior Executive, Fiberglass business, Helm.

“This cooperation will bring high quality technology and service for innovative product and application development of our customers. I am happy to contribute to the cooperation: Helm as one of the largest chemical distribution companies with excellent services and proven reliability and Jushi as one of the largest glass fibre producers bringing excellent material, R&D,” said Michael Effing, CEO, AMAC.

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