Henkel buy hair care company in US
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Henkel to buy hair care company in US

6:48 AM, 10th March 2017
Nattura’s major brands are Pravana and Tec Italy.
Nattura’s major brands: Pravana and Tec Italy. (File photo)

DUSSELDORF, GERMANY: Henkel AG & Company has signed an agreement to acquire Nattura Laboratorios SA de CV, headquartered in Guadalajara, Mexico, and associated companies in the US, Colombia and Spain.

Nattura is a hair care company serving with its main associated companies in the USA, and Colombia the Latin and North American market. With its main brands Pravana and Tec Italy it operates primarily in the professional hair care segment.

Through the purchase, Henkel will further strengthen its hair professional business and expand its footprint in both the emerging and mature markets. The transaction includes a portfolio of leading brands in Henkel’s core category hair professional. Major brands are Pravana and Tec Italy. In the fiscal year 2016, the business generated sales of more than €100 million.

“This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our hair professional business in Mexico and further leverage our brand portfolio in the US hair professional market,” said Hans Van Bylen, CEO, Henkel.

“The high-performance and high-quality brands of Nattura Laboratorios are a perfect fit for our beauty care business. they will complete our hair professional colourants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market,” added Pascal Houdayer, executive vice president and responsible for Henkel’s beauty care business.

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