How are rheology modifier producers contributing to the paints & coatings industry?

10:20 AM, 1st February 2021
Rheology modifiers are organic or inorganic materials that are commonly used to regulate the rheology properties of fluid formulations. These chemicals have gained traction worldwide, given their use in paints & coatings, personal care, pharma, textiles, adhesives, construction and pulp & paper.

Lubrizol’s innovation of highly efficient rheology - Oilkemia 5S polymer is expected to open up new growth opportunities in the overall rheology modifiers market sphere in the years to come. According to news reports, the product launched by the specialty chemicals giant has been claimed to be a potential ingredient for skin care, sun care, and color cosmetics. Oilkemia 5S enables suspension and clarity in oil systems for offering an appealing visual impact along with providing shear thinning with non-sticky feel for powdery and an elegant skin feel.

The product has been deemed to be compatible with non-polar oils when combined with polar emollients or/and sunscreens in tandem with demonstrating compatibility with pigments, oil and UV filters for diverse applications. Measures like these are poised to establish avenues for the industry rivals operating in the rheology modifiers business realm to come up with distinctive technologies and products to score an edge over their competitors while enhancing the stance of rheology modifiers industry in the global economy.

Rheology modifiers are organic or inorganic materials that are commonly used to regulate the rheology properties of the fluid formulations. These chemicals have gained massive traction worldwide, given their umpteen applications across myriad end use industries such as paints & coatings, personal care, pharmaceuticals, textiles, adhesives, construction, and pulp & paper. In this regard, Global Market Insights Inc predicts that the rheology modifiers market size would reach $6.83 billion by the end of 2024.

Is burgeoning demand for paints & coatings complementing rheology modifiers market progression?

Paints and coatings sector has positioned itself as one of the most remunerative verticals for rheology modifiers industry over the years. This can be ascribed to the brisk urbanization aligned with a stellar growth in construction and automotive industries.

Rheology modifiers boast of the ability to augment durability, emulsion stability, consistency, ease of application, leveling and anti-sagging properties of the paints, thereby supporting the expansion of the paints & coatings industry globally.

Considering an upsurge in the demand for paints & coatings with exceptional qualities worldwide, various companies operating in the rheology modifiers business space have considered going nine yards with their ideas to introduce new variants of these compounds thus improving the quality of coatings and paints.

To illustrate, BASF, a German rheology modifiers leader, unveiled Rheovis HS 1181, a new rheology modifier which is APAE-free HASE thickener. As per official sources, the compound has been specially designed for meeting the requirements of high PVC paints. This launch has undeniably helped the company in addressing the mounting need for rheology modifiers across the globe, eventually affirming its position in the global market.

Elaborating further on the robust competitive landscape, it is pivotal to state the mention of Clariant. As a part of its superior growth tactics, Clariant had in 2018, launched its innovative rheology modifier silk soft feeling and robust salt tolerance chemical specially designed for personal care products - Aristoflex Silk. In addition to the aforementioned properties, the compound also claims to work at low pH. The launch of this compound strengthens Clariant’s portfolio of Aristoflex rheology modifiers authenticated by the Personal Care industry for their superior thickening and texturizing properties.

Considering the aforementioned efforts undertaken by top notch industry players, it is overt that the rheology modifiers market would display a promising growth in the upcoming years.

Get detailed analysis on the Rheology Modifier Market:

Contact Us:

Arun Hegde

Corporate Sales, USA

Global Market Insights Inc.

Phone: 1-302-846-7766

Toll Free: 1-888-689-0688





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