HUUB, Devan Chemicals debut its Moov&Cool fabric in Kona

HUUB, Devan Chemicals debut its Moov&Cool fabric in Kona

6:37 AM, 14th October 2019
HUUB, Devan Chemicals debut its Moov&Cool fabric in Kona
HUUB’s Moov&Cool makes the first move in Kona.

DERBY, UK/ RONSE, BELGIUM: Wetsuit and apparel specialist HUUB has collaborated with textile innovator Devan Chemicals to bring even more performance-enhancing technology to their triathlon and cycling racewear.

The two companies have been working on a long-term project around 'Moov&Cool' which has resulted in improvements to athlete performance. The cool comfort coating has a positive impact on core body temperature as well as on heart rate, which could lead to a significant improvement in race-day performance and faster finish times.

Moov&Cool is HUUB's exclusive formulation for triathlon that will be applied to the brand's top-end racewear, starting with Anemoi+ to be launched following the iconic Ironman World Champs in Kona. David McNamee, the most successful British male Kona athlete, has been involved in the testing process of the original Anemoi Tri Suit from its conception.

He will be racing the Ironman World Champs wearing the new Anemoi+ which not only offers improved aero benefits - it will also benefit his performance and comfort on race day thanks to the Moov&Cool coating.

Like all HUUB products and their exclusive technologies, Moov&Cool has been rigorously tested and proven to deliver both performance and speed enhancing results. The cooling effect of this multisport formulation helps to evaporate sweat during exercise in a balanced way and cool you down.

When sweat is evaporated, heat will be drawn from the body to cool you down, which will help to prevent you from overheating and slowing down. The Moov&Cool technology contains a continuous heat absorption capacity that can assist in the heat withdrawal process. This heat absorption capacity also continues to work in wet environments, so it is ideal for triathlon and cycling.

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