IFF launches new brand serve customers in North America

IFF launches new brand to serve customers in North America

7:01 AM, 27th June 2017
Tastepoint by IFF logo

NEW YORK, US: International Flavors & Fragrances Inc (IFF) has officially launched Tastepoint by IFF – a new brand company designed to service the dynamic middle-market customer in North America.

Tastepoint by IFF represents the merger of David Michael & Co and Ottens Flavors, two esteemed companies with long histories in the industry and reputations for outstanding service and products.

Tastepoint by IFF brand platform is based on “the perfect blend of heart and science” with a focus on servicing customers with the “can-do” approach of a smaller company and backed by expertise traditionally reserved for companies with more global reach.

“We created Tastepoint by IFF specifically to leverage both companies’ extensive expertise in the market. This new and innovative go-to-market approach targets the unique needs and expectations of these customers – the speed, agility, and resourcefulness that David Michael and Ottens Flavors have long-provided – powered with technologies for differentiation,” said Matthias Haeni, group president, flavours for IFF.

“The creation of Tastepoint by IFF marks the achievement of another milestone in our Vision 2020 strategy– to win where we compete as we grow market share in North America. Tastepoint’s employees are truly passionate and committed to serving their customers in this exciting space, where I expect them to continue to provide industry-leading service to our customers,” added Andreas Fibig, CEO, IFF.

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