IFF launches program tap unmet consumer opportunities, speed innovation

IFF launches program to tap unmet consumer opportunities, speed innovation

6:12 AM, 27th October 2017
IFF logo

NEW YORK, US: International Flavours & Fragrances Inc (IFF) has launched their Re-Imagine programs to accelerate innovation and increase agility to capture unmet opportunities in the changing food and beverage market.

Based on a combination of future trends analysis, consumer insights, and a modernized cross-category development process, the programs guide the company’s research and development efforts to ensure an innovation pipeline that addresses evolving consumer needs and desires.

The programs focus on six key areas, including culinary, citrus, delivery systems, naturals, modulation and protein and were selected based on market potential, customer input, expert industry collaboration and versatility across end-use categories. They consider a rapidly changing world – from the expectations of sophisticated consumers too busy to cook for themselves; to the realities of a warming climate and its impact on key crops and ingredients; to an increased awareness of our role in the health of the planet.

“The Re-Imagine programs area tangible expression of our commitment to advance taste for our customers – and consumers. It is another way in which we show how we are dedicated to being our customers’ partner of choice as we progress on our business strategy, imbue sustainable thinking throughout the creation process, and continue to strengthen our industry-leading innovation platforms,” said Andreas Fibig, IFF Chairman and CEO.

“Our expansive innovation platform required an innovative approach to taste creation. To address this, our bespoke IFF Taste Design is a combination of artisanal, handcrafted techniques and proprietary technologies that drive consumer preference and market differentiation. We believe that both our Re-Imagine programs and our IFF Taste Design approach will provide our customers with winning tastes and further establish us as their essential partner,” added Haeni.

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