Impossible Foods’ launches first plant-based burger

Impossible Foods starts meatless burger production at Oakland plant

5:06 AM, 15th September 2017
Impossible Foods’ launches first plant-based burger
The Impossible Burger is produced without hormones, antibiotics, cholesterol or artificial flavours.

OAKLAND, US: Impossible Foods Inc announced the launch of production the company’s first large-scale plant. The plant in Oakland, California, is now ramping up production and will eventually have the capacity to produce 1 million pounds of plant-based meat per month. That’s enough to serve about 1 million quarter-pound Impossible Burgers per week.

As the 68,000-square-foot plant scales up production, more and more restaurants will be able to serve the plant-based Impossible Burger on their menus. 

“Our mission to transform the global food system is urgent, and the opportunity is huge – so we are embarking on one of the most ambitious scale-ups of any startup in the food industry. Our goal is to make delicious, sustainable, nutritious and affordable meat for everyone, as soon as possible,” said Impossible Foods CEO and founder Patrick Brown, MD, PhD.

Big taste, small footprint

In development since 2011, the Impossible Burger is the world's only burger that looks, handles, smells, cooks and tastes like ground beef from cows – but is made entirely from plants, with a much smaller environmental footprint than meat from animals.

The Impossible Burger is produced without hormones, antibiotics, cholesterol or artificial flavours. It uses about 75 percent less water, generates about 87 percent fewer greenhouse gases and requires around 95 percent less land than conventional ground beef from cows. As the plant in East Oakland ramps up and achieves greater economies of scale, the environmental footprint of each burger produced there will decrease.

The Impossible Burger is served at more than 40 restaurants throughout the United States, including popular restaurant groups Bareburger, Umami and Hopdoddy. The burger is also sold at award-winning establishments in New York, San Francisco, Houston and Las Vegas.

After the Oakland plant is fully ramped up, Impossible will introduce Impossible Burgers in more restaurants, as well as introduce the flagship product in retail and international markets. The company is also developing additional plant-based meat and dairy products.

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