Inspired by nature

Inspired by nature

6:23 AM, 25th November 2016
Editorial of Chemical Today magazine.

Editorial of Chemical Today magazine.


In ancient times people used to work in tune with nature. With a passage of time, this very nature took a backseat for most of us. Nowadays, with rising awareness people are again looking at nature for inspiration. Architectural designs, patterns, creating new colours, materials etc are all mimicked from Nature.

Looking at Nature for solutions is becoming a prominent trend and is fast gathering steam. Use of natural raw materials is now desired consumers, especially in the cosmetics industry. To know more about a use of natural products read our ‘Cover Story’ on Organic Cosmetics, where we focus on the various raw materials, which are inspired by nature and are finding their way into the cosmetic products.

Moreover, the science of Indian Ayurveda is also making its way into the cosmetics and personal care industry. Recently, a well-known ayurvedic toothpaste brand in India managed to eat into the market share of a recognised MNC brand, as per current statistics.

Other than Cosmetics, we focus on Adhesives & Sealants, Enzymes & Hormones, Aerosols and Dairy sectors in this issue. For the adhesives, as well, researchers at the University Of California, Santa Barbara are taking inspiration from Nature. These researchers are studying adhesion mechanisms of mussels and sandcastle worms to create new underwater adhesives. Take a look at their R&D process in our ‘Academic R&D’ section.

Further, see what Huntsman India has to say about the adhesives market, as we get an industry perspective from Rohit Aggarwal, vice president and managing director, Huntsman India.

For our ‘Insight’ section take a look at what KPMG analysts have to say about working capital management by chemical firms.

The Chemical Today digital magazine is available for a yearly subscription on issuu.com. And yes, download our worldofchemicals magazine app for both IOS and Android!

Whether you want to give us a break, bouquet or brickbats write to editorial@worldofchemicals.com

 

By Shivani Mody,

Editor In Chief.


© Chemical Today Magazine

 

See the Editorial Write Up in Chemical Today magazine

https://www.worldofchemicals.com/digitalissue/chemicaltoday/chemical-today-march/3 

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