Karl Lagerfeld launch fragrance smells like books

Karl Lagerfeld to launch fragrance that smells like books

5:10 PM, 20th April 2011
Karl Lagerfeld to launch fragrance that smells like books
Karl Lagerfeld, Creative Director, Chanel and Fendi.

PARIS, FRANCE: You know print is in danger when it suddenly is exotic enough to inspire a perfume. Designer Karl Lagerfeld - the eccentric Creative Director at Chanel and Fendi, as well as his own eponymous label - has announced a new fragrance called Paper Passion, which will smell like books. (Whether it will smell like the freshly printed and bound trade books you find at Barnes & Noble or the musty old things you unearth while rifling through used-book bins is uncertain). The website BellaSugar reports that the perfume will come packaged in a hollowed-out hardcover tome. Ooh la la.

Lagerfeld has long been known as a voracious reader: His enormous personal library contains about 300,000 books.

© Forbes

 

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