Lanxess sets up new marketing/sales segment focus E&E industry

Lanxess starts new marketing/sales segment to focus on E&E industry

7:21 AM, 24th October 2016
Lanxess’s high performance materials business unit has set up a new marketing and sales segment for the electrical and electronics sector (E&E) that pools the resources for this industry and organizes
Lanxess’s high performance materials business unit has set up a new marketing and sales segment for the electrical and electronics sector (E&E) that pools the resources for this industry and organises them in a more focused way.

COLOGNE, GERMANY: To meet rising demand of the thermoplastics use in electrical and electronics industry (E&E), Lanxess’s high-performance materials business unit is increasing its operations, by setting a new E&E marketing and sales segment.

This segment collects the resources for the E&E industry and organises them in a more focused way.

The new marketing/sales segment is supported by an E&E competence centre that is responsible for product and applications development. Its job is to pick up on technical trends in the market early and work with customers to turn these into market-ready products.

Basically, both the marketing/sales segment and the competence centre have a global position. They concentrate on industrial applications, household appliances, LED lighting, power tools and consumer and home electronics. They have close connections to the business unit’s centres for product and applications development and testing and processing technology based in all the key economic regions worldwide.

“Our aim is to enter into long-term collaboration with our customers where our product portfolio and technical expertise provide them with competitive advantages, allowing us to exactly meet the regional needs of global customers with development and production sites worldwide,” said Holger Mersmann, head of the new group, setting out its strategic orientation.

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