Levi’s commits toxic-free fashion, joins Greenpeace Detox

Levi’s commits to toxic-free fashion, joins Greenpeace Detox

6:14 AM, 14th December 2012
Levi’s commits to toxic-free fashion, joins Greenpeace Detox

SAN FRANCISCO, US: Levi’s, the world’s biggest denim brand, joins ten other clothing companies that have made credible commitments to Detox, including the world’s largest fashion retailer, Zara. Levi’s commitment comes just eight days after Greenpeace launched “Toxic Threads: Under Wraps” report in Mexico, to account for the pollution caused, including suppliers of brands like Levi’s.

Rather than use hazardous chemicals in the first place, Levi’s will look for non-hazardous alternatives. This is a bold move away from its previous position, which was focused on managing rather than eliminating hazardous chemicals. The company has embraced the precautionary principle, which will be fundamental to shift the entire industry towards the adoption of non-hazardous chemicals.

© Greenpeace News 

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