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CLEVELAND, US: The Lubrizol Corporation announces the groundbreaking of a major surfactant plant expansion in Rio de Janeiro, Brazil. Strategically located in Belford Roxo, the new unit is designed to meet the growing demand for personal and home care products in the Brazilian market. The estimated investment in the new plant totals more than $20 million and will feature some of the latest equipment in the industry.
According to Gilson Santos, Vice President, Latin America, the new surfactant unit plays a crucial role in achieving Lubrizol’s long-term strategy for growth in Brazil, which is one of the largest and fastest growing markets for personal care and home care products in the world.
“We are expanding our local operations with a larger portfolio of products. The surfactants produced at this facility will include a significant number of naturally derived ingredients to ensure that we are fully aligned with the growth strategy of our targeted customers in Brazil,” said Rick Tolin, Vice President and General Manager, Personal and Home Care, Lubrizol.
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